Best SEO Strategy for a Single Page Website

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Maybe one can love them, maybe hate them, but one can’t just beat them. As the technology is evolving rapidly, you may need to join them. They are now in trends and getting more popular. They are Single Page Website. This design trend has taken a lot of heat in times past for not being search friendly.

There is no doubt that a website which contains great fonts, transitions and graphics will look great and stylish. But the question is that, can you SEO the single-page websites? Well, Matt Cutts from Google has given an outstanding comment on this. He stated “It’s going to depend on what your particular area is, what the topic is, and what kind of layout you come out with.

But if it works for you and for users to have that all on one page, for the most part, it should work for Google as well.” If you don’t have enough capital to develop a full-fledged website, then you can choose the one-page sites. Few tips can be used to SEO single page website.

Effective SEO strategies

You can find many of search-friendly one-page sites. The Single page sites aren’t traditional, and you can face difficulties in its optimization process if you are not used to them.

  1. Takes authority:

Initially, it may sound like an argument in case of a single page site. Inbound links can take to the same URL, and it will be quite difficult to earn links for the same URL. According to Matt, a single page website works great for Google, but some SEO experts have stated that if you have multiple pages with an off-site link, then that can enhance website’s credibility.

  • Page rank or authority:

It will be beneficial if all the links can point toward the same URL.

  • Domain Authority:

One can enjoy domain-wide authority benefits if the link to page ratio is 1:1 or just one page.

  • Link creation:

Sometimes it is difficult to get a continuous flow of different new links for a long time.

  1. Content:

Google’s search engine algorithm always searches for relevant content and match the queries with content. If you have a single page website, then it can enhance relevancy for the primary keywords. For example, Google’s Hummingbird algorithm updates. It always matches the meaning of a query to relevant documents, not the words in a search. So, you need to develop unique and high-quality content based on your keywords.

  1. Paginate the single page:

One of the major issues against one-page proponents is the unpaginated architecture.  Paginated structures are those to which everyone is accustomed. It spreads out the domain authority by targeting multiple keywords. No matter what kind of website you have, this structure can help you a lot in SEO. Single page websites are best for landing pages and some specific business-like offerings and storytelling.

Many SEO experts have stated that you can rank your website by adding a blog or other content pages to your one-page website. When you add more pages to a single page website, it becomes a multi-page. But, there is another way you can do is, instead of paginating the website, you can separate the content contained on your one page in a compelling format.

That means, separating the content into features, reviews, headings and more. If you are developing a one-page website for your business, you can follow the traditional site format by separating the content into the industry standards to make it more clear and understandable.  If you can do that you can make boost the traffic to your one-page website.

  1. Manage the CSS:

It is important to place each section of content within DIVs. Even though it not that much help on SEO, but it can make you CSS scannable. Apart from this, you can use your CSS id names as anchor links which directly influence the SEO. They act as a small keyword beacon of light.  To get the best result in it, you can work on in navigation bar, either on the side or top of your page.

With this, you can make your one-page website usable and later it can be ranked easily. While giving anchor link, remember to insert some targeted keywords. Make sure that you have incorporated keywords that fit with your content structure, or else you can make the users frustrated.

  1. Give one H1 tag for each content:

An H1 indicates what separates your page from the rest of the page. Sometimes, uses of multiple H1 tags can bring negative result. Multiple H1 tags on a single page website can lead to separation in content and make your page more searches friendly. It also can help you in keyword optimization. So, use one H1 tag per section to rank your page.

  1. Check the Readability:

While writing content always try to maintain the flow or coherence of the content for SEO. If no one reads your content then gradually you site will lose the credibility and ranking. So, one of the best ways to keep your website on top by providing high-quality content to the readers. Unique content can attract organic traffic.

  1. Keep it updated and fresh:

Google always searches for fresh content to rank the website. To rank your one-page website, the best SEO strategy is to refresh website’s content continually. To develop new content every day you will have to be very creative, and you should analyze you should change on your site, and how often. One of the best way to solve this problem it to timely cut out the older reviews of the product and put some new reviews in that place. In some cases, to deliver fresh content, you will have to insert another page.

  1. Proper use of keywords:

You must thoroughly carry out research to generate effective keywords. On the one-page website, you will not get enough space, so you need to know where to put the keywords in limited place. The keyword must have the ability to generate better results. You will have to choose the best keywords as you won’t be able to put them all on you one-page website. That means you need to choose what to pick and what to leave, for that spend some more time in research. You can use various keyword generators to develop best keywords. Make sure that the keywords are fit for the content. Don’t try to insert the keyword anywhere in the content.

  1. Track using Google Analytics:

Google analytics it the best tool that you can use to analyze every aspect of your one-page website. You may be using this for all your websites, but for one-page, you will have to give closer attention. In big sites, if a page is not working properly, you can still generate traffic, but for small websites, it is important to dig into your analytics and use the data to make changes.

  1. Develop awesome content, not great content:

If you are planning to go for a one-page website, then that needs to be awesome and spectacular. Parallax scrolling feature can make your website to look good. But there is something more. It has been observed that, if your website has something unique, then people will get attracted to your one-page website.

You will have to make sure that, you are not developing content for linking; the content must be outstanding so that people will share those on other platforms. Apart from that make sure that your content can be updated to stay fresh. For example, the new websites. They refresh their website regularly, by adding fresh news.

  1. Page title and Meta description:

One of the important things to decide the title of the page and Meta descriptions when optimizing your one-page website. The Meta description motivates the searchers to click one result. But you will get limited room to write the Meta description. The title tag and the words used in the title tag can affect directly in ranking your one-page website.

One of the major drawbacks of the one-page website is ranking your website for dozens of search terms via one-paged. Till now, many organizations don’t have enough idea how Google understand and analyze your website. For example, if you are writing content for the best plumbing contractor, but you have not used any relevant keywords or words that mean the same thing on the page, then the site will not rank for that search term.

Well, sometime it will be good to have multiple page websites. A single-page website carries both advantages and disadvantages. If you have a multiple page website, then don’t go to a single page website. If you take a step backward, then it will be more challenging for SEO campaigns. However, doing SEO for one-page is not impossible at all. You can do this by thinking differently. You need to be very creative. Follow the above steps to develop a best one-page website.

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