How to Boost SEO Using Internal Linking?

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If you are looking how to improve the SEO and User experience of your website, then you are on the right article. Mainly, it has been observed that most of the clients believe in the backlinks strategy to boost their SEO performances. Yes, it is true that backlinks greatly help in improving the SEO standards of a website. But, there is also a unique strategy other than backlinks which highly boosts the SEO performance without any issue.

According to the SEO experts, internal linking is the best and effective methodology which greatly improves the SEO performance of a website. Well, apart from boosting the SEO, the internal linking also helps in enhancing the user experience of a website. So, if you are adopting the internal linking strategy, then you can effectively enhance both SEO and user experience of the website, without much effort. To make you understand the importance of internal linking, below here some benefits of internal linking are described keenly.

What Are The Benefits Of Using Internal Linking?

For SEO aspects –

  • If you are running a promotional campaign, then the internal links will greatly help you in highlighting the featured links on the home page.
  • With internal linking, it is feasible to ensure an organised site architecture. Thus, the communication of important web pages and the search engines is managed efficiently.
  • Because of internal linking, it is possible to pass the link juice within the web pages.
  • Internal links effectively uses the anchor text keywords in order to attract the interest of the users.
  • In most of the websites, the users find it difficult to navigate the products and services. But, if a website is maintained with appropriate internal link, then it greatly eases the user navigation. Thus, the users prefer to interact with further contents of the website.
  • With the help of internal linking, it is feasible to arrange the web pages categorically on the basis of keywords used in the anchor text or in the URL.
  • Sometimes the search engine spiders don’t find proper pathways to certain contents in the website. But by ensuring appropriate internal links to those contents, it is feasible for the search engine spiders to crawl through the contents.

For User experience –

A website; with well organised internal links, highly features navigation bar and functional drop down menu with appropriate links have good user experience. When clear labels are notified on the website, it is obvious that it will attract the users to interact with the contents of the website. Again, it has also been noticed that, a website with proper internal links, increases the session length and the dwell time, as the users stay for a long time. Thus, with the help of internal links, the user experience is highly improved.

For Link authority – If you will simply post an article or content on the website, then it has literally no authority. But if a deep internal link is maintained from the homepage, then instantly the content will gain the authority and hence the chance of fast indexing is higher.

Probably, you have now understood the actual benefits of internal linking in a website. Now, the below content is all about the implementation process of internal linking. So, kindly go through all the facts keenly.

Implementation of internal links in a website –

Manage the site architecture efficiently – The home page is the most authoritative page of a website, as it receives the maximum number of backlinks. In order to spread the link juice from the homepage to the entire site, it is important to design the site architecture in a pyramid form. So, basically the home page will be on the top and the category pages with deep links will be maintained beneath the homepage. If you want fast indexing of all the pages, it is necessary ensure proper connection of every page with the home page. Remember one thing, whenever you are designing the site architecture; always try to reduce the total number of links between the homepage and the web pages. This will effectively pass the link juice and hence the web pages will gain authority.

Create attractive content links – Not every individual prefers to post a link within the content. But according to the experts, it is one of the effective strategies to manage the conversions in a website. When the user interact with a content, he is greatly involved into the content, in such cases if a relevant link with bold letters will be placed within the content, then there are high chances that the user will go for the link. Just make sure that, there are no broken links in the website and the page loading speed is good.

Ensure proper link relevancy – It is very important to optimize the anchor text as per the titles of the linked landing pages. If the anchor text is irrelevant to the link, then Google will consider it as a spam. Again, ii is also necessary to create different keywords for every individual anchor text, repeating the same anchor text for every link, will directly mark it to the spam. You have to enhance your keyword research and make sure that you have placed the internal links in appropriate contents. Generally, depending on the word count of the contents, the internal links are created.

Pay proper attention to the No Follow links – Well, if you don’t want the search engines to crawl through certain web pages in the website, you can directly use the No Follow attribute in the link tag. This attribute will restrict the flow of link juice to the specified page and hence the search engine will go to that page. Generally, these are used in the user generated contents or in the comment sections. But, creating No Follow attributes can cause certain ripple effect as the flow of authority is restricted. So, as per Google it is recommended not to connect the internal links with the No Follow attributes. You need to pay proper attention while managing the No Follow attributes.

By following the above methodologies, you can efficiently create the internal links in your website and can greatly improve the SEO, user experience and link authority of the web pages.

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