What You Need To Know About Http Vs Https for SEO

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The world of internet has connected the world from one side of the globe to another side of the world. The internet is the global system of interconnected computer networks that use the internet protocol to link to the devices across the globe. It is a network of networks that consist of public, private, academic, business, and government links from the local to the global level.

The internet is the gold mine of information that carries a vast range of information resources and services. The internet came into existence in the year 1960 commissioned by the federal government of the United States. The main motto was to build the robust as well as the fault tolerance communication with the help of computer networks.

With the evolution of the technology, we are heading towards the goal at a very fast pace. The changing face of technology has given innumerable reasons to individuals to use internet on a daily basis. When browsing the internet, the users come across some websites. In the world of the digital era, the face of business has changed up to a great extent.

SEO: The latest trend in the Online Marketing

The trend of promoting the business online has become a hot cake for the people who are thinking to promote the business online. With this concept, the SEO, i.e., Search Engine Optimization came into existence. The competition to come on the top of the search engine increased the use of internet worldwide.

The SEO is a technique of affecting the online visibility of a website or a webpage. In general the higher the rank there is more probability of the website to be on the top of the search results. The SEO may target different kinds of search including the image search, video search, as well as academic searches.

It differs from the local search engines because SEO is focussed on optimizing a website and the business, but the local search engine is there to focus on the national as well as the international searches. As an internet marketing strategy SEO is one of the tools which is playing a very crucial for the website owners to register their online presence.

The undisputed king of internet Google made an official announcement last year about the websites that if the website is switched from HTTP to HTTPS. The websites will get a minor boost in the ranking of the search engines. Well as the world’s most giant company Google has stated the importance of HTTP and HTTPS then there is something on the website that needs to be taken care off. For most of the companies, it was very easy to take this step.

While browsing the internet, the individuals ignore the value of a security that is the most crucial thing while browsing the internet. The combination of good encryption and trusted third parties isn’t something the average person thinks while carrying out the Google search. But these factors are the most significant in affecting the standards of the SEO.

HTTP (Hypertext Transfer Protocol)

The HTTP (hypertext transfer protocol) is the system of transmitting and receiving the set of information across the internet. HTTP comes under application layer protocol of the internet. In other words, the HTTP is the foundation of all the data communication for World Wide Web. As the HTTP lies in the application layer protocol, it is responsible for the presentation of the information before the users.

However, on the other side, this option doesn’t even care that how the data gets transmitted from sender to receiver. In other words, it is a stateless protocol because each command gets executed independently without any knowledge of the commands given before. The benefit of being stateless is that there are fewer amounts of data to be transmitted and due to this there is an increase in the speed.

When is HTTP beneficial?

HTTP can be commonly used to access the HTML pages, and it is very important to note that the other resources can be utilized through accessing HTTP. This was the way when most of the websites did not reveal the confidential information such as credit card number would set up their websites.

HTTPS: Secure Hypertext Transfer Protocol

Everything gets evolved after a certain period. So there was the same case in HTTP it also got the best version which was much safer and secured as compared to the last version. HTTPS or “Secure HTTP,” was designed for the authorization and secured transaction. For sending or receiving the confidential information, the channel needs to be secured to prevent the unauthorized access.

HTTPS solves the problem by encrypting the data end-to-end which means that the computer and web server can only see what type of data is being transmitted from the system. The HTTP or https client, such as web browser establishes a connection to the server on a standard port.

With this HTTPS offers an extra layer of security because it uses SSL to move data. The HTTPS works in combination with the partner which is called SSL (Secure Sockets Layer). The HTTPS along with SSL transport the data safely from the sender to the receiver. In addition to the SSL, it is also protected via Transport Layer Security protocols (TLS), which gives three layers of protection to the data.

The Three-layer of protection

  1. Encryption:

This mechanism helps to encrypt the data from the readable to unreadable form and makes sure that the data is safe and secure.

  1. Data Integrity:

Once the data is being transferred it cannot be modified or corrupted. The file will get transmitted without being detected to unauthorized personals.

  1. Authentication:

This is there to make sure that the user communicates with the trusted sites only.

Due to the reasons mentioned above, HTTPS offers the best in the world. It cares about the users that they see visually and provides the extra layer of security during the transmission from one point to another. The world’s giant company Google has listed the benefits of taking your website from HTTP to HTTPS f, or the site owners around the globe.

  • First of all choose the certificate according to the requirements that are Single, Multi-domain or wildcard certificate.
  • It uses 2048-bit key certificates.
  • Use the protocol-relative URLs for all the domains.
  • Do not stop your HTTPS site from crawling using robots.txt.
  • Allow the indexing of the pages by the search engines where ever possible.
  • Keep a track on the HTTP to HTTPS migration carefully on your analytics software and within the Google webmaster tools.

There are many SEO advantages of switching to HTTPS sites

Keeping Google tips in mind to change the HTTP is easy, safe and smart decision for any site owners especially for those who are in the e-commerce domain. Doing this will benefit the security of the website and will also help to benefit the SEO rankings on the search engines.

Some of the benefits are listed below:

Better Rankings

Taking your site from HTTP to HTTPS may not improve the ranking overnight, but the SEO experts suggest that it would be great for overall SEO strategy. The Google’s search algorithms have evolved so it might be possible that it can make a good impact on the site after switching on the HTTPS site.

Referral Data

This helps more when the traffic goes or passes through the HTTPS site. When it passes the secure referral information is preserved. This phenomenon does take place when it passes through the HTTP website. It gets stripped away, and it seems as if it is direct.

Security and Privacy

HTTPS adds security to the website as well as to the SEO goals. It verifies that the website is the genuine one from where the server is taking the website. It also prevents the tempering by third parties. In addition to this, the site becomes more secure for the visitors. As all the communications are encrypted, including the URL’s this will protect the browsing history as well as the confidential information about the credit card numbers and other classified information.

How to change from HTTP to HTTPS?

  • Purchase an SSL certificate.
  • Install the SSL certificate on the site hosting account.
  • Check your links. If any URL is not updated from HTTP to HTTPS, it will break after the migration.
  • Notify the Google and other search engines by setting up 301 redirects from HTTP to HTTPS. If anyone has bookmarked your site, it will get automatically redirected to the new HTTPS address after that finish the switch.

The tips mentioned above and tricks will help to stay safe and secure on the internet while browsing the internet. Switching to HTTPS will help to stay in good graces with the Google. Not only will this but the SEO benefits also help a lot to improve your ranking on the search engine. It will help to make the website more reliable as well as secured for the visitors.

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